Danes' awareness of and attitude towards direct-to-consumer advertising (DTC-A) of prescription drugs: A quantitative survey of 3,000 respondents

Research output: Contribution to journalJournal articleResearchpeer-review

Joakim Rehne, Claus Møldrup

Original languageEnglish
JournalJournal of Medical Marketing (Print Edition)
Volume8
Pages (from-to)31-38
ISSN1745-7904
DOIs
Publication statusPublished - 2008

ID: 2752029