Trusting, complex, quality conscious or unprotected? constructing the food consumer in different European national contexts

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Bente Halkier, Lotte Holm, Mafalda Domingues, Paolo Magaudda, Annemette Nielsen, Laura Terragni

In the new European food policy following the BSE crisis, the consumer is called upon to take an active and responsible role. But in the political and organizational restructuring processes following the European Union policy, diverse constructions of the food consumer can be identified in different national contexts. The article analyses the discursive framings of the food consumer in four national settings: Norway, Denmark and Portugal, based on interview data from a comparative research project, TRUSTINFOOD.
Original languageEnglish
JournalJournal of Consumer Culture
Issue number3
Pages (from-to)379-402
Number of pages24
Publication statusPublished - 2007

    Research areas

  • LIFE - Europe, food policy, consumer culture, food safety, governance, nutrition

ID: 8098751